The “Peer” Mindset

The relationship between a business and its customers is healthiest when both parties act as equals.

A "peer" is defined as "one that is of equal standing with another."

It's a unique relationship descriptor in that it EXCLUDES so many variables. Age? Social status? Gender? Race? How long you’ve known each other? None of them matter in a peer relationship. All that matters is equality.

Over the years, I've gravitated more and more towards a "peer" mindset. Perhaps I was late to the party due to my struggle with thoughts of inferiority and imposter syndrome.

Alas, I've realized that nearly every relationship, from business to church to family, is best approached with a peer mindset. "You and I are equal; we each deserve respect and to be heard; now, let's get to helping each other."

And bear in mind this concept is the definition of a "two-way street." If I perceive the other party as anything less than a peer, then my approach becomes condescending and disrespectful. No bueno.

A "peer" mindset has many advantages when it comes to business and interactions with customers. And the best part? Good customers respect this (and often start out from this perspective in the first place), and bad ones quickly come into alignment or "self-select" out.

Here's what the "peer" mindset does in a relationship with customers:

Reduces Stress

Stress and anxiety in customer interactions often come from fear or intimidation. These feelings melt away when you approach the relationship as a peer. You are two well-intentioned people of equal value working on a problem together. Nothing stressful about that!

Prevents Unnecessary Compromise

When we see each other as peers, we don't need to engage in harmful compromising. We value what we bring to the table and are confident we're solving a problem. There's no need to diminish what we offer.

Establishes Boundaries

When we're peers, we treat each other respectfully. And this means we don't “use or abuse” each other. The customer that calls and texts all weekend when you've already told them such communication is only for emergencies? They would likely not treat a friend or co-worker that way.

As you approach this coming week, I ask you to consider the "peer" mindset. And when you have your own observations about it, I'd love for you to reply to this email or comment in Substack!

Books of Note: Like Crossfit or 75 Hard or that one business where you sell the powder that goes into water and makes you skinny, a person doing Whole30 has to tell everyone. What else will you talk about at a party? So I'm trying it out, and the Whole30 book is quite good. Check it out!

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