Build a ChatGPT Dream Team for Your Business in One Day

The step-by-step guide to building Custom ChatGPT agents for every area of your business.

Let me start with this:

I’m not an AI expert. I’m not a computer scientist or an engineer. I’m an entrepreneur.

I run two businesses (and dabble in a third), and my days are filled with tasks such as marketing, hiring, process improvements, and keeping the team focused on the long-term vision. When AI hit the scene, I knew it was important—but I also knew I didn’t have time to become a “tech guy.”

So this guide?

It’s not the only one out there.

But it might be the simplest.

It’s the system I used to build a 10-person team of Custom GPT “agents” (from now on, I’ll refer to them as “GPTs") inside my company, rolling it out in a matter of hours.

I’m going to show you how to do the same.

You don’t need a PhD in AI. You just need to be willing to set up the core structure, think through your business, and move fast.

Here’s what I’ll give you in this post:

• My internal rollout framework (literally took less than a day)

• The 2 Master Prompts that “feed the brain” of the whole system

• The 10 GPTs I use (with names and exact use cases), along with 20 more you may want to consider

• Downloadable templates and setup sheets

• Quick video tutorials showing you exactly how to do this yourself

At the end of the day, my approach to AI is simple: Don’t get overwhelmed by the noise.

Just start with what you can control, and what you can use.

Let’s get into it.

Step 1: Start with ChatGPT Teams

Make sure you’re set up with ChatGPT Teams before you build anything. (This is NOT the paid personal version. That’s different.)

Why it matters:

• You can share GPTs across your company in one click

• Everything is secure, organized, and controllable

• No need to build a new GPT every time someone leaves your team

This is the foundation. Here’s how to set it up.

VIDEO 1: “Setting Up ChatGPT Teams Workspace

Step 2: Build Two Master Prompts

This is the secret weapon.

Before you build any GPTs, you create two master prompts that contain everything about you and your business. These act as the “brain” that all of your GPTs tap into.

These types of prompts are also called “Context Documents,” and they are powerful because they give the AI “context” from that moment forward. It’s as if you’re implanting institutional knowledge into the AI, so all chats come out with that knowledge “baked in.” Pretty sweet.

Master Prompt 1: Your Business

Critical business information, such as team structure, operating system (EOS or otherwise), KPIs, values, SOPs, and strategic focus.

Master Prompt 2: You

Who you are, how you like to communicate, your leadership style, preferences, goals, and quirks.

You build these once, update them monthly, and your GPTs reference them in every chat from that moment on.

Download both Master Prompt templates here:

• Prompt 1 (PDF / Google Doc / Word)

• Prompt 2 (PDF / Google Doc / Word]

VIDEO 2: “How to Fill Out Your Master Prompts”

Step 3: Build These 10 GPTs

I named each one using the same format: no space, ends in AI. (Consistency matters when you’re building a system.)

Here’s my lineup:

1. CFOAI

Forecast cash flow, build margin models, prep finance reviews.

2. MarketerAI

Plan campaigns, write headlines, brainstorm content.

3. AttorneyAI

First-pass contract reviews, risk flags, simple policies.

4. EOSAI

L10 meeting prep, IDS summaries, scorecard updates.

5. HRAI

Job descriptions, onboarding templates, culture fit questions, DISC assessment repository.

6. SalesManagerAI

Follow-up emails, objection handling training, NSLI metrics.

7. OpsAI

Write SOPs, audit workflows, spot inefficiencies.

8. ContentAI

Ghostwrite newsletters, social posts, LinkedIn carousels.

9. EAAI

Calendar blocks, travel plans, meeting notes.

10. EventAI

Brainstorm event ideas, generate agendas, establish budgets.

Download the Custom GPT Agents Names + Prompts + Knowledge here:

• PDF / Google Sheets / Excel

VIDEO 3: “Building a Custom GPT Agent from Scratch (Start to Finish)”

Step 4: Deploy It to Your Team

You can get this live and producing results in 1 day, and fully operational with your team in just a few weeks. Here’s the rollout plan I used:

Week 1: Intro Session (60 minutes)

• Quick explanation of GPTs (and what they aren’t)

• Live demo of 2–3 GPTs in use

• Clarify: this is about supporting your team, not replacing them (AI Forward vs. AI First)

Week 2-3: Assign & Test

• Share the GPTs in your ChatGPT Team workspace

• Assign 1–2 GPTs to each person

• Ask for wins, issues, ideas

• Set up a dedicated communication channel (Slack, Google Spaces, etc.) for this roll-out to further support your team

• Adjust GPT instructions as needed

Week 4+: Ongoing Check-ins

• Weekly 15-minute GPT reviews

• Gather feedback, iterate on prompts

• Add additional files to the “Knowledge” section of your GPTs

• Encourage small tweaks, not perfection

Monthly: Update Your Master Prompts

Things change. Every 30 days, update your master prompts with:

• New team roles

• Strategic priorities

• Better ways to say things

This keeps your GPTs sharp. Upload these new prompts to each GPT. Should take 60-seconds each. Small price to pay for upgraded context.

Download the AI-Forward Deployment Presentation here:

• PDF / Google Slides / PowerPoint

VIDEO 4: “Rolling out Custom GPTs Across Your Organization”

Final Thoughts

This isn’t about replacing people.

It’s about extending your team’s thinking, creativity, and output.

These GPTs help us move faster and smarter.

They’ve freed me up to focus on what only I can do: vision, culture, and strategy.

And the best part?

I didn’t need to wait for some $50,000 “AI transformation.”

I built this in a few hours, in between real-world tasks, and now it’s live across our businesses.

If I can do it, you can too.